Poppin'
Package Design
Poppin’, a beloved boba tea company located in the Pacific Northwest, needs a full rebrand of its canned, ready-to-drink boba teas. The company sells its drinks in supermarkets throughout the region and wants the rebranding to make their product stand out on crowded shelves. Poppin’s core values include quality, sustainability, and environmental responsibility, and these need to be reflected in the new brand identity. The branding will initially apply to three signature flavors: Watermelon, Melon, and Mango.
The objective is to create a fresh, compelling logo and packaging design that positions Poppin as a standout brand in the competitive ready-to-drink tea market. The rebrand should reflect the company’s eco-conscious values while being visually striking to consumers. personal, one-on-one attention that many online platforms lack.
